There are a few things a designer shouldn’t do. Things like: don’t use comic sans, don’t design a draft before you have the copy, etcetera etcetera. There is something, though, that designers should avoid at any cost; Spec work. There comes a time in the career of any designer, when a client wants a sample of their work so they can decide if they want to hire him or not. We don’t believe in this kind of work. There is also another guy who doesn’t believe it this either. His name is Steve Jobs. “Producing products for every price point,
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